Privacy Policy
Website: liamgoodyear.co.uk Last updated: 24 July 2026
This Privacy Policy explains how liamgoodyear.co.uk (“this website”, “we”, “us”) collects and uses information when you visit the site.
1. Who We Are
This website is operated by Liam Goodyear. If you have any questions about this Privacy Policy or how your data is handled, you can contact us at:
Email: [email protected]
2. What Data We Collect
We use Google Analytics to help us understand how visitors use this website. Google Analytics may collect the following information automatically when you browse the site:
- Your approximate location (derived from your IP address, which is anonymised/truncated)
- The type of device, browser, and operating system you are using
- Pages visited, time spent on the site, and how you arrived at the site (e.g. search engine, referral link)
- General interaction data, such as clicks and scrolling behaviour
This information does not directly identify you by name. Google Analytics uses cookies and similar technologies to collect this data.
3. Why We Use Google Analytics
We use this data to:
- Understand how visitors use the website
- See which pages and content are most popular
- Improve the website’s design, content, and performance
- Monitor overall visitor numbers and trends
We do not use this data to identify individual visitors, and we do not sell or share this data with third parties for marketing purposes.
4. Cookies
Google Analytics uses cookies (small text files stored on your device) to collect the information described above. These cookies may include:
| Cookie | Purpose | Duration |
|---|---|---|
_ga | Distinguishes unique users | Up to 2 years |
_ga_XXXXXXX | Persists session state (GA4) | Up to 2 years |
You can control or delete cookies through your browser settings at any time. Blocking cookies may affect certain features of the site, though the core content will remain accessible. Most browsers let you refuse cookies via their settings menu; see aboutcookies.org for guidance on managing cookies across common browsers.
When you first visit this site, you will be asked to consent to non-essential cookies, including those used by Google Analytics.
5. Legal Basis for Processing (UK GDPR)
Where consent is required for non-essential cookies such as Google Analytics, we rely on your consent, which you can withdraw at any time by adjusting your cookie preferences or browser settings.
6. Data Sharing with Google
Google Analytics is provided by Google Ireland Limited. Data collected may be processed on servers located outside the UK/EEA, including in the United States. Google provides safeguards for this transfer under its own data processing terms. You can read more about how Google handles this data in Google’s Privacy Policy and their page on how Google uses data from sites that use their services:
- https://policies.google.com/privacy
- https://policies.google.com/technologies/partner-sites
7. How Long We Keep Data
Analytics data is retained according to the retention settings configured in our Google Analytics account, after which it is automatically deleted or anonymised.
8. Your Rights
Under UK data protection law, you have the right to:
- Ask what personal data we (or Google Analytics) hold that relates to you
- Ask us to correct or delete inaccurate data
- Object to or restrict certain processing
- Withdraw consent to analytics cookies at any time
Since Google Analytics data is not typically linked to your name or contact details, some of these rights may be more easily exercised via your browser’s cookie settings or Google’s own account privacy tools (myaccount.google.com).
You also have the right to lodge a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO): https://ico.org.uk
9. Opting Out of Google Analytics
If you do not want your visits to be tracked by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
10. Changes to This Policy
We may update this Privacy Policy from time to time, for example if we add new tools or tracking technologies to the site. Any changes will be posted on this page with an updated “last updated” date.
11. Contact Us
If you have any questions about this Privacy Policy, please contact:
Email: [email protected]